Introducción

Unidad VI.        Semiótica visual

    A.     Semiótica social de las imágenes visuales

Lecturas requeridas:

J. L. Lemke Visual and Verbal Resources for Evaluative Meaning in Political Cartoons. http://academic.brooklyn.cuny.edu/education/jlemke/papers/polcart.htm

Gunther Kress, Regina Leite-García y Theo van Leeuwen (1998). Discourse Semiotics. En Teun Van Dijk (ed.) Discourse as structure and process. London , Thousand Oaks , New Delhi : Sage Publication. Pp.258-291.

B.     Debates en Estudios Culturales

1.      El racionalismo de John Berger

Lecturas requeridas:

Jan Bruck & John Docker . 'Puritanic rationalism: John Berger's Ways of Seeing and media and culture studies'

http://wwwmcc.murdoch.edu.au/ReadingRoom/2.2/Bruck.html

John Berger (1977). Ways of Seeing. England : British Broadcasting Corporation and Penguin Books.  

1.      Sobre la sintaxis

Lecturas requeridas:

Paul Martin Lester, Ph.D. Syntactic Theory of Visual Communication, Part One. http://commfaculty.fullerton.edu/lester/writings/viscomtheory.html

C.    Imagen y ambiguedad

Lecturas requeridas:

Sarah Hak. Interpreting Ambiguous Pictures. http://www.aber.ac.uk/media/Students/sch0101.html

D.    Fotografía

Lecturas requeridas:

Walter Benjamin. The Work of Art in the Age of Mechanical Reproduction
http://www.aber.ac.uk/media/Modules/MC10220/benjamin.html

William J. Mitchell. Intention and Artifice. Chapter Three of The Reconfigured Eye: Visual Truth in the Post-Photographic Era ( Cambridge : MIT Press, 1994: 23-57. It is used here with the permission of the author and the MIT Press
http://www.cc.rochester.edu/College/FS/Publications/MitchellIntention.html

Snapshot Semiotics. A Visual Cultural Study of Snapshot Photography, Landscape, and Tourism in the Contemporary American West
http://www.southwestern.edu/~bednarb/snapshotsemiotics/

   

E.     Simulaciones

 Lecturas requeridas:

 Angela Ndalianis. Architectures of Vision: Neo-Baroque Optical Regimes and Contemporary Entertainment Media http://web.mit.edu/comm-forum/papers/ndalianis.html

Gonzalo Frasca. 2001 Videogames of the oppressed. Videogames as a mean for critical thinking and debate. Tesis de Maestría presentada en el Georgia Institute of Technololgy. http://www.jacaranda.org/frasca/thesis/

 

F.     Publicidad

 Lecturas requeridas:

 Jewitt, C. (1997) 'Images of Men: Male Sexuality in Sexual Health Leaflets and Posters for Young People'
Sociological Research Online, vol. 2, no. 2. http://www.socresonline.org.uk/socresonline/2/2/6.html

 Marketing Semiotics. Depth Research for Powerful Brands.       http://www.in-signs.com/index.html

 Catherine R.  Langan. (1998).  Intertextuality in Advertisements for

Silk Cut Cigarettes. http://www.aber.ac.uk/media/Students/crl9502.html